Sample customer survey invitation

Sample customer survey invitation email to an online customer survey


Dear <customer name>,

<Organisation name> is committed to providing its customers with the best service and quality. In line with our commitment to continuous improvement, we are looking to examine our current performance across a broad range of issues critical to our success. The best way to do this is by asking you to participate in this Customer Survey and to provide us with your opinion on how <organisation name> is currently performing.

This important customer survey is being conducted by <third party provider>, an independent research organisation. <third party provider> undertakes to keep your responses strictly confidential and does NOT allow results that may identify you individually to be provided to <organisation name> or any other third party unless permitted by you.  

The survey is completed on-line, and should take around <time> minutes to complete. We encourage you to complete the customer survey in a quiet time when you are able to concentrate without interruption. The survey is set out in a number of sections and every statement in each section should be responded to before moving to the next.

Please remember, there are NO right or wrong answers.  It is your honest feedback we are seeking. 

Should you have any concerns or questions about this survey, please feel free to contact <name> from <organisation name> on <phone number>.

This customer survey will run from Monday, <day> <month> until Friday, <day> <month>. By participating in this survey you will be making an important contribution helping <organisation name> to improve and to serve you better. Your opinion counts.

What do you have to do?

The customer survey is web-based and is set out in a number of sections. Please click on the link below to start the customer survey:

Survey address (URL)
<customer survey link here>

I would like to thank you in advance for your support and input.


<CEO/Managing Director>
<Organisation name>