Top 7 reasons to conduct a customer survey

  1. With a customer survey, you can discover where to target improvement initiatives by revealing how satisfied clients are with their experience with you, your products and services
  2. A customer survey allows you to compare customer satisfaction against their satisfaction with your competitors to ascertain points of difference for marketing and business growth strategies
  3. With a customer survey, you can understand how satisfied clients are with their experience with you, your products and services in light of:
    • Changes in product offerings
    • Competitor activity
    • Changes in operating practices
    • Entering a new market
  4. A customer survey can help to identify promoters and detractors to further build relationships and help to increase revenue among existing customers
  5. A customer survey can measure changes in customer satisfaction over time to measure improvement initiatives
  6. A customer survey is a way to win referrals internally and externally for further business
  7. With a customer survey, you can fuel future account management and on-sell discussions for your sales people